Senior Campaign Manager
Bjss
Leeds, UK

- / Month
Experience : 0 Yrs | Full Time
Description :
  • Work with key stakeholders within the business to build and maintain a campaign and events calendar aligned with business objectives
  • Drive campaigns that work to meet demand generation, awareness, re-activation or recruitment objectives (respectively)
  • Developing and delivering campaigns, on time, on budget and working to meet business objectives, using the full marketing mix
  • Effectively track and analyse marketing ROI for all campaigns, specifically cost per lead, cost per opportunity etc.
  • Be able to forecast and report accurately and concisely to demonstrate success and ROI
  • Collaborate effectively across the Marketing Team to manage resource, prioritise workloads and drive innovation
  • Build and maintain relationships with key stakeholders and demonstrate the ‘true value’ of Marketing
  • Encourage and deliver innovations in the way we work – challenging the ‘status quo’ and have the confidence to experiment and challenge where required
  • Ability to deliver campaigns and in running events, (ranging from small round tables too large-scale events with 200+ delegates)
  • Manage the campaigns team including CRM exec.
Requirements :
  • Experience in delivering successful campaigns specifically within the b2b environment, and IT industry
  • HubSpot experience preferred (Pardot/Marketo experience will be considered)
  • Proven track record in developing & delivering successful campaigns with demonstrable ROI
  • Broad understanding of private and public sector verticals
  • An understanding of IT in general – from Data and AI to Cyber Security
  • Deep understanding of integrated sales & marketing campaigns from inception through to delivery – applying best practices and aligning with buyer’s journey
  • Some understanding of recruitment campaigns and the ability to pivot to meet the different challenges recruitment provides
  • Knowledge of how to analyse campaign effectiveness and make recommendations for future improvement
  • Having a ‘services’ background as opposed to product lead – would be beneficial
  • Strong understanding of lead scoring, lead handling and qualification
  • Ability to track and measure campaigners where there’s a long run time associated with conversion

Leeds, UK
Last date to apply : 19-11-2023

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